B2b Research Agency
See where the TV
market is heading.
3 reasons
3 Reasons gives leaders across the UK TV industry a clear view of what’s changing and why it matters.
Combining deep market intelligence, proprietary data and expert analysis, our twice-yearly reports uncover the industry trends shaping the television landscape.
And don’t just take our word for it. Clients like BBC and the UK government’s Department for Culture, Media and Sport (DCMS) trust us to deliver the strategic insights and sharp analysis we’ve been sharing for over 20 years.
From broadcasters and streaming platforms to studios, telcos and regulators, we turn complex market evidence into industry insights that give decision-makers the confidence to plan, compete and grow.
continues to increase
75% of published videos have less than 250 views
Based on an 'all time' and Global sample, the top 2% of video titles are responsible for 60% of total viewing
3 reasonslets you:
See what’s coming
Understand what change means for you
Build a shared view of the market
Get expert thinking when you need it
Your 3 Reasons questions answered
3 Reasons is MTM’s strategic market intelligence product for the UK TV industry. It combines proprietary data, forecasting, market sizing and expert analysis to explain how the television landscape is changing, why it matters and what could happen next.
What is 3 reasons?
3 Reasons is MTM’s strategic market intelligence product for the UK TV industry. It combines proprietary data, forecasting, market sizing and expert analysis to explain how the television landscape is changing, why it matters and what could happen next.
3 Reasons is used by leaders across the TV ecosystem, including broadcasters, streaming platforms, studios, telcos and regulators. It gives teams an independent view of the market and the industry insights they need to plan with confidence.
Who uses 3 reasons?
3 Reasons is used by leaders across the TV ecosystem, including broadcasters, streaming platforms, studios, telcos and regulators. It gives teams an independent view of the market and the industry insights they need to plan with confidence.
A subscription gives you twice-yearly analysis of the UK TV market, plus access to the 3 Reasons team throughout the year. It helps you track industry trends, understand their commercial implications and turn complex market evidence into clearer strategic decisions.
Why is a 3 reasons subscription useful?
A subscription gives you twice-yearly analysis of the UK TV market, plus access to the 3 Reasons team throughout the year. It helps you track industry trends, understand their commercial implications and turn complex market evidence into clearer strategic decisions.
3 Reasons helps you answer questions like...
