Sharp perspectives on
the shifts shaping audiences and industries
Sharp perspectives on
the shifts shaping audiences and industries
What’s in focus this month
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Brave Bison acquires MTM to form new insights and consultancy division
AI is shrinking brand influence one moment at a time
Generation Algorithm: How to win the audiences that grew up inside the algorithmic media system
The brand strategy playbook needs rewriting. AI just changed the rules.
The Luxury of Less: What media brands need to know about choice deprivation
The art of being essential: why nailing the basics is the secret to brand growth
What to Watch - The role of prominence in viewer choices
Cultural tensions of 2026
MTM’s 3 Reasons research reveals how the BBC sees the future of television as digital and inclusive
Ideas and analysis from inside mtm
Alex Gibson
Why audiences are rewriting the rules of the social feed
Killian Barry
Why 80% of global football fans follow a second club
Bella Bearcroft
Why most influencer ads aren't as clear as brands think
Alex Gibson
Why audiences are rewriting the rules of the social feed
