Turning complexity
into confidence
Insight and strategy for
ambitious companies
We help the world’s leading brands answer their hardest questions.
Where is my market heading?
Stay ahead of category, cultural and technology shifts.
Who am I serving and how do they behave?
Understand audiences, customers and communities—and how they experience you.
What’s the right move?
Turn insight into action: propositions, products and go-to-market strategy.
Our forecasts of how UK TV platforms, interfaces and viewing habits will evolve identified the audiences most at risk of being left behind and now underpin DCMS’s Future of TV policy workstream.
We shaped Audible's commissioning and acquisition decisions with our ongoing analysis of cultural and content trends across four global markets to uncover what Audible listeners want next.
Our research for Radiocentre on how smart speakers and digital platforms were reshaping radio distribution gave the industry evidence to protect prominence, influencing the Media Act 2024.
Where is my market heading?
Stay ahead of category, cultural and technology shifts.
Our forecasts of how UK TV platforms, interfaces and viewing habits will evolve identified the audiences most at risk of being left behind and now underpin DCMS’s Future of TV policy workstream.
We shaped Audible's commissioning and acquisition decisions with our ongoing analysis of cultural and content trends across four global markets to uncover what Audible listeners want next.
Our research for Radiocentre on how smart speakers and digital platforms were reshaping radio distribution gave the industry evidence to protect prominence, influencing the Media Act 2024.
Who am I serving and how do they behave?
Understand audiences, customers and communities—and how they experience you.
Our research put customer needs at the heart of Sky Glass, helping Sky shape, launch and scale a new product that sold out within a week.
MTM's Moving Mindsets framework revealed how open Tesco shoppers are to brand inspiration, driving over £1.2m in tracked revenue and reshaping Tesco Media's retail proposition.
MTM's research uncovered what really drives viewer choice, helping Sony Pictures secure multimillion-dollar distribution deals and reshape how marketing assets are built.
What’s the right move?
Turn insight into action: propositions, products and go-to-market strategy.
MTM helped the BBC rethink its value on TikTok, moving beyond clicks toward recognition and lasting audience connection.
We gave Google the confidence to sharpen Google Play Billing’s role as a product that helps developers grow revenue, reduce friction and build trust with users.
MTM's Value Framework helped Virgin Media O2 move beyond price-led competition, uncovering new territories of value that shaped propositions like Priority.
Multiple specialists,
one answer:
Complex questions rarely sit neatly within one discipline. We bring together the right mix of specialist expertise, data and technology to give you one clear, decision-ready answer.
01. Commercial Strategy
Turn insight into growth
02. Audience Insights
Know who you’re building for
03. Data & Analytics
Find what's driving performance
04. Cultural Insights & Trends
See where the market is moving next
05. UX Research
Design how they’ll experience you
06. Market Intelligence
Understand the category and competition
In focus at mtm
